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Updates and Commentary from the Messaging, Malware and Mobile Anti-Abuse Working Group

The United States is facing an unprecedented election season. Instead of in-person rallies and speaking slots, campaigns are now entirely online, relying primarily on digital engagement with voters. Never in history have candidates had so many ways of reaching voters directly or indirectly, the most popular—and effective—is text messaging to mobile devices. However, poor execution and disregard for established guidelines could undermine the potency of this channel. In a time when digital isn’t a nice to have but the only connection to the voting populace, getting it wrong will certainly spell disaster.

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Since the public launch of the DMARC specification in January 2012 (http://www.dmarc.org), DMARC has become a highly requested topic for discussion and training at M3AAWG meetings.

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The views expressed in DM3Z are those of the individual authors and do not necessarily reflect M3AAWG policy.

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