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Below are the M3AAWG published materials related to our messaging anti-abuse work. There is also a Messaging video playlist on our YouTube channel at www.youtube.com/maawg and there are a few selected videos on our website in the Training Videos and Keynotes Videos sections under the Meetings menu tab.

Best Practices

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November 09, 2020

Exploring the Impact of Nonhuman Interactions on Email Send Metrics

Received email may not be handled only by a human. It may be partially or even fully handled by a software program. The purpose of this document is to offer guidance to marketing and sales staff about the way that nonhuman interactions (NHI, also known as “automated clicks”) affect the performance metrics of their email messages and reporting systems. This document is not intended to solve issues, but rather to provide insights into the effects of NHI and offer some best practices for senders.

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September 01, 2020

M3AAWG Email Authentication Recommended Best Practices

This document recommends a set of best practices for authenticating email messages using the security protocols Sender Policy Framework (SPF), Domain Keys Identified Mail (DKIM), Domain-based Message Authentication, Reporting & Conformance) DMARC and Authenticated Received Chain (ARC). (Another security protocol, SMTP authentication, meaning the presentation of credentials during the submission of a message by a Mail User Agent (MUA) or Mail Submission Agent (MSA) to a Mail Transfer Agent (MTA) serves a different purpose and is outside the scope of this document.)

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March 23, 2020

M3AAWG Comments on the Initial Report of the Temporary Specification for gTLD Registration Data Phase 2 Expedited Policy Development Process

M3AAWG, the Messaging, Malware and Mobile Anti-Abuse Working Group, appreciates this opportunity to comment on the Initial Report of the Temporary Specification for gTLD Registration Data Phase 2 Expedited Policy Development Process (https://gnso.icann.org/en/issues/epdp-phase-2-initial-07feb20-en.pdf). 

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March 20, 2020

M3AAWG Response for ICANN Security Stability and Resiliency Review Team (Two)

The Messaging, Malware, and Mobile Anti Abuse Working Group (M3AAWG) welcomes the opportunity to review the draft report from ICANN’s Security Stability and Resiliency Review Team (Two).

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October 10, 2019

M3AAWG Sending Domains Best Common Practices

When preparing for bulk or transactional email sending, two items require special attention: outbound IP addresses, and the domain names to be used for these communications. For the latter, ESPs (Email Service Providers) go through this set-up process frequently and have to review the same readiness checklist each time. This process may involve individual client preferences and constraints, both legal and technical.

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Public Policy Comments

March 23, 2020

M3AAWG Comments on the Initial Report of the Temporary Specification for gTLD Registration Data Phase 2 Expedited Policy Development Process

M3AAWG, the Messaging, Malware and Mobile Anti-Abuse Working Group, appreciates this opportunity to comment on the Initial Report of the Temporary Specification for gTLD Registration Data Phase 2 Expedited Policy Development Process (https://gnso.icann.org/en/issues/epdp-phase-2-initial-07feb20-en.pdf). 

March 20, 2020

M3AAWG Response for ICANN Security Stability and Resiliency Review Team (Two)

The Messaging, Malware, and Mobile Anti Abuse Working Group (M3AAWG) welcomes the opportunity to review the draft report from ICANN’s Security Stability and Resiliency Review Team (Two).

April 05, 2019

Comments Pertaining to the Domain Abuse Activity Reporting (DAAR) System

M3AAWG submitted comments to ICANN on April 5, 2019 asking that additional actionable information be included in the DAAR system.  The comments are listed on the ICANN correspondence website at https://www.icann.org/resources/pages/correspondence.

October 18, 2018

ICANN GDPR and WHOIS Users Survey

A joint survey conducted by the Anti-Phishing Working Group (APWG) and M3AAWG looks at how cyber investigators use WHOIS data and how the European Union’s General Data Protection Regulation (GDPR) has affected their anti-abuse efforts. The letter from M3AAWG and survey are also available on the ICANN site at https://www.icann.org/en/system/files/correspondence/upton-to-marby-et-a...

April 25, 2018

Temporary Access Method for Non-Public Whois Data, and accompanying accreditation policy points

Submitted jointly by the Anti-Phishing Working Group (APWG), M3aawg and First, this document describes a short-term method for authorized parties to access non-public WHOIS data via designated IP addresses.

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M3AAWG Reports

M3AAWG Email Metrics Report

January 01, 2012

First-Fourth Quarter 2011

March 22, 2011

Third and Fourth Quarter 2010

November 18, 2010

First and Second Quarter 2010

March 11, 2010

Third and Fourth Quarter 2009

July 01, 2009

First and Second Quarter 2009

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DM3Z Blog

Updates and Commentary from the Messaging, Malware and Mobile Anti-Abuse Working Group

The United States is facing an unprecedented election season. Instead of in-person rallies and speaking slots, campaigns are now entirely online, relying primarily on digital engagement with voters. Never in history have candidates had so many ways of reaching voters directly or indirectly, the most popular—and effective—is text messaging to mobile devices. However, poor execution and disregard for established guidelines could undermine the potency of this channel. In a time when digital isn’t a nice to have but the only connection to the voting populace, getting it wrong will certainly spell disaster.

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Since the public launch of the DMARC specification in January 2012 (http://www.dmarc.org), DMARC has become a highly requested topic for discussion and training at M3AAWG meetings.

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News

Articles About M3AAWG

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November 12, 2020

Phantom Clicks: Non-Human Intervention Distorts Email Marketing Metrics, Study Finds


It seems simple: You send a marketing email, and the recipient opens and clicks on it or doesn’t. Right?
Not quite. Received email is increasingly being handled via Non-Human Interaction (NHI) — through software programs that can throw off marketers' metrics and hurt their sender reputation.

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June 01, 2020

Should you deploy a TLS 1.3 middlebox?


To inspect or not to inspect, that is the question.

TLS 1.3 is by far the most secure version of the Transport Layer Security (TLS) protocol, but its use of ephemeral elliptic curve keys--and the deprecation of static RSA keys--means that TLS sessions now offer forward secrecy, a bane to enterprise security administrators who want to maintain visibility into their network traffic.

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May 07, 2020

MarTech Interview with Len Shneyder, VP of Industry Relations at Twilio SendGrid


Domain-based Message Authentication, and Reporting, and Conformance is a policy that adds to SPF and DKIM and gives a receiving set of instructions on what they should do when an email they received fails other authentication checks.
https://martechseries.com/mts-insights/interviews/len-shneyder-twilio-sendgrid/

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April 29, 2020

AdExchanger Politics: Text Messaging Captures The Spotlight This Year

Text messaging isn’t new or trendy, but it’s an increasingly popular medium for political advertisers. That was true before the coronavirus swept the country, and now texting is even more important for candidates to connect with supporters without rallies, events or canvassing teams.
https://www.adexchanger.com/politics/adexchanger-politics-text-messaging-captures-the-spotlight-this-year/

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February 20, 2020

Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) Celebrates Jerry Upton's 15 Years as Executive Director at the 48th General Meeting

The Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), the largest global industry consortium developing collaborative approaches to combat online abuse, today announced that Jerry Upton will retire from his role as M3AAWG's Executive Director after 15 years of service. He will be succeeded by Amy Cadagin.

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