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AdExchanger
Publication Author
James Hercher, Senior Editor

Text messaging isn’t new or trendy, but it’s an increasingly popular medium for political advertisers. That was true before the coronavirus swept the country, and now texting is even more important for candidates to connect with supporters without rallies, events or canvassing teams.
https://www.adexchanger.com/politics/adexchanger-politics-text-messaging-captures-the-spotlight-this-year/