Description: More than 270B emails are sent each day and are the center of many consumer and enterprise workflows. However, the content within these messages is still limited – messages are static, can become out of date, and are not actionable without opening a browser. AMP for Email was created with this in mind. AMP for Email modernizes and enhances email by facilitating the creation of messages that deliver and update real-time information and allow consumers to take interactive actions directly within the email. This technology enables email senders to provide more engaging, interactive, and actionable user experiences, while keeping users safe. Join an expert from AMP to learn how major brands have already seen a 100% increase in clicks using this technology and how you can engage your audiences in a new way.
Presented by/Panel Members: Naina Raisinghani (Google)